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Spencer is the Managing Partner & Chief Trainer of ESQUARE. He also the Managing Consultant of SC Management Consulting Private Limited, a company which key focus is to help clients develop the strategic capabilities of their management and professional staff by imparting proven strategic thinking processes and successful practices of world-class companies and delivered by practitioners with extensive professional experience. Spencer specializes in marketing management with emphasis on marketing for service businesses.
Spencer’s proven forte is in two key areas. First, with clear strategic and conceptual thinking, he has the ability to help clients translate concepts and strategies into implementable programs and achieve measurable results. With over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers, and consumer banking, Spencer brings with him a rich and diverse set of hands-on marketing expertise. He has also worked extensively in the USA, Europe, Central America, the Middle East, and Asia, spending more than 13 years overseas.
Second, as a polished and seasoned facilitator, Spencer has successfully facilitated and coached thousands of participants personally from senior management to operators in a spectrum of both technical and business-skill programs. Possessing an exceptionally engaging personality with dynamic eloquence, Spencer is able to draw rapport with trainees under virtually any circumstance and commands a strong presence in class. The key however, is his ability to explain even difficult concepts and guide trainees to come to clear understanding of these concepts through both rational as well as experiential means using examples relevant to participants’ job context. Spencer has designed and trained most of the WDA accredited programs such as CREST for his previous company, Integrated Learning Systems which he co-founded and has also designed and trained several WSQ programs such as some of the ESS series as well as Provide GEMS Service.
His extensive overseas experience across several cultures gave Spencer a hands-on perspective on the challenges and pitfalls in internationalizing a brand or company. His assignments have been varied, ranging from export marketing where he managed distributors across different countries to coordinating marketing functions across company-owned organizations in diverse geographies.
Prior to setting up the consulting and competence development business, Spencer was a vice-president and marketing director of Citibank's Global Consumer Banking in Singapore. Before returning to Singapore, Spencer spent over 13 years in Switzerland and had held several marketing positions at Hewlett-Packard's European HQ in Geneva, Switzerland with responsibilities across Western Europe. Prior to that, he was a marketing manager at Procter & Gamble with assignments in the Far East, Central America, and the Caribbean.
A former Colombo-Plan scholar and Rotary International Foundation Fellow, Spencer has conducted extensively both academic classes and in-company workshops in sales, marketing and customer satisfaction in Europe and in Asia. He was an adjunct professor at the Geneva campus of the Webster University of St. Louis, USA from 1983 to 1990 and was on the part-time faculty of the Nanyang Technological University's Nanyang Business School and the University of Leeds MBA program. He also lectures regularly at the Marketing Institute of Singapore in various post-graduate diploma programs. Spencer holds a Bachelor's degree in Mechanical Engineering from the University of Western Australia and a Master's degree in Business from Purdue University.
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